Ujima is the third principle of the African American holiday Kwanzaa which is a celebration of community, culture, and family. This principle, which means “collective work and responsibility”, implores us to take on the struggles of others as if they are our own. There are many areas in the world that suffer as a result of shortages on necessary services, medical supplies, and other sanitary needs.  Working together we can provide the much needed support for those who are most in need.


Unlike a normal vacation, Why Not Travel works to connect caring travelers with opportunities to serve the communities that provide these wonderful experiences. As these beautiful people and places provide you with unforgettable moments, you can give back to them in meaningful ways. We recognize that the struggles faced by any of us are a responsibility of all of us. By extending our hands and hearts to help underserved communities we bring the concept of Ujima to life.